Building Sustainable Run Tourism
Connecting destinations with running potential to international tour operators—creating sustainable, economically beneficial run tourism that supports local communities.
The Opportunity
Destinations with Running Potential
In our work in destinations like Uganda, Eswatini, and Sri Lanka, we've seen how destinations with interesting running offerings could connect with tour operators internationally looking for sustainable, creative options to expand their offerings.
Examples of Running Potential
- Mt Elgon, Uganda - Where Ugandan Olympic champions train
- Pekoe Trail, Sri Lanka - Internationally renowned trail system
- Eswatini - Runs through national parks with unique wildlife experiences
The Market
This market is often lucrative, with trips themselves going for $4,000-$6,000 per week. There's real demand for unique, sustainable running experiences in emerging destinations.
Our Approach
How We Help Destinations
We leverage our experience in community tourism development and public tourism management to prepare the destination, then our proprietary virtual trade fair model which connects local operators with the international market.
The Process
1. Destination Preparation
- Community tourism development
- Public tourism management
- Building local capacity
2. Virtual Trade Fair Model
- We find up to 20 compatible tour operators from ideal source markets or niches
- Let you pitch your product directly to international operators
- Matchmaking that creates sustainable partnerships
3. Ongoing Support
- Marketing and promotion
- Product development
- International market connections
Our Experience
Where We've Worked
Marketing Tours In
- Kenya
- South Africa
- Morocco
- Slovenia
- Italy
- Albania
- Japan
On-the-Ground Work In
- Uganda
- Eswatini
- Sri Lanka
- (And the destinations above)
Who We Work With
- Private tour operators
- International run companies
- Local destinations and communities
- Public tourism organizations
We Help You Put the Pieces Together
From destination readiness to international market connections, we provide the expertise and networks to develop sustainable run tourism that benefits everyone.
What We Offer
For Destinations
- Community tourism development support
- Public tourism management guidance
- Market readiness assessment
- International tour operator connections
For Local Operators
- Virtual trade fair participation
- Direct connections to 20+ international operators
- Product development support
- Marketing and promotion assistance
The Result
- Sustainable run tourism development
- Economic benefits for local communities
- Unique running experiences for international travelers
- Long-term partnerships between destinations and operators
Get Started
For Local Destinations and Operators
Interested in developing run tourism in your destination? Want to connect with international tour operators? We help you put the pieces together.
Get in Touch
Use our contact form to discuss how we can help develop sustainable run tourism in your destination or connect you with the international market.
What We'll Discuss
- Your destination's running potential
- Market opportunities
- Development approach
- How our virtual trade fair model works
- Next steps